Sentry — Executive Dashboard (sample)

SENTRY · Executive Dashboard

Prolific Realty · June 2026 · updated live

SAMPLE VIEW — populated with Prolific's real BoomTown data on launch

New leads

▲ vs 44 baseline

Avg speed-to-lead

48 sec

▲ from 9 hrs

Appointments set

▲ 36% contact rate

Closings (MTD)

▲ pipeline $1.6M

Lead source → cost → ROI

Source	Leads	Cost	Closings	ROI
Sphere / referral	14	$0	3	∞
BoomTown PPC	21	$1,400	2	9.6×
Zillow	11	$900	1	7.4×
Database reactivation	6	$0	1	∞

Referral & reactivation deals carry no acquisition cost — the compounding engine at work.

Speed-to-lead

48s

median first response
target: < 90 sec, 24/7

Reputation

127

Google reviews (▲ from 113)
chasing market leader: 913

Conversion funnel (this month)

Leads — 52

Contacted — 38

Appointments — 19

Agreements — 11

Closings — 6

Agent productivity

Agent	Leads	Appts
Kytzia K.	12	6
Randi L.	10	4
Joe B.	9	3
Felicia W.	8	3

Sentry answers first for everyone — the human picks up an already-warm, booked lead.

Sentry · Executive Dashboard · All figures shown are illustrative sample data to demonstrate the view. On launch this populates from Prolific's BoomTown + GHL in real time. Baseline is established in week 1; nothing here is a projection of guaranteed results.