Every lead answered. Every follow-up made.
Without hiring anyone.
Sentry is a managed system that handles the repetitive back-office work in a real estate practice — answering new leads within minutes, running the follow-up sequence nobody has time for, keeping the pipeline current, and putting the whole operation on one screen. We build it, we run it, and we maintain it. You are not buying software to learn.
The problem it solves
Most agents and brokerages do not lose deals because they are bad at selling. They lose them in the gaps: a lead that came in at 9:40 p.m., a fifth follow-up that never happened, a past client who bought from someone else because nobody called. The work is known. The time to do it consistently is not there.
Sentry closes those gaps mechanically, so the response happens whether or not anyone is at a desk — and every regulated decision still goes to a licensed human.
What it does
Speed to lead
New inquiries get a real reply fast, around the clock, in whatever channel they arrived through. It identifies itself as an automated assistant and honors opt-out immediately.
Follow-up that does not lapse
The full sequence runs on schedule instead of on memory, inside quiet-hours limits and message-frequency caps.
Database reactivation
Past clients and cold leads get worked on a defined cadence rather than whenever someone remembers.
Pipeline hygiene
Records get updated, stages move, and nothing sits in the wrong column for three weeks.
Reviews and referrals
Requests go out at the right moment in the transaction, consistently.
One screen
A single operating view instead of five dashboards that disagree with each other.
What it will not do — on purpose
This list is as important as the one above. It is the difference between automation that protects a license and automation that risks one.
It does not practice real estate.
Sentry performs administrative and marketing support only. Anything requiring a real estate license — advising on price, negotiating, interpreting a contract, representing a party — is performed by a licensed professional. Always.
It does not decide who gets housing.
Sentry does not screen, qualify, approve, rank, or select applicants for housing, and it is not used to determine eligibility for or access to a housing opportunity. Those decisions belong to licensed humans and the client's own compliant process.
It does not move money or take financial instructions.
Sentry never provides, confirms, or changes wiring or payment instructions, and never accepts them through an automated channel. Any money-related request stops and is handed to a human.
It does not hide that it is automated.
Outbound automated messages disclose that they are automated and provide a working opt-out.
It does not take your data hostage.
Your contacts and your records stay in your system of record and remain yours. We operate the machinery; you own the data and the results.
How it is priced
Sentry is a flat-fee managed service: a one-time setup fee to build and configure it for your practice, then a fixed monthly fee to run and maintain it.
Fees are never tied to your transactions, commissions, or closings. That is deliberate — an unlicensed vendor taking a cut of a real estate transaction creates licensing exposure for both sides. We charge for the system, not for your deals.
Scope and pricing are quoted after a short discovery conversation, because the honest number depends on how many people, channels, and systems it has to cover. No figure is published here, and no figure should be quoted to you by anyone who has not looked at your operation.
How onboarding works
| Step | What happens | Who does it |
|---|---|---|
| 1. Discovery | We map your current tools, channels, and where leads are actually being lost. | Us, with you |
| 2. Written scope | You get the scope, the fee, and what is explicitly excluded, in writing, before anything is built. | Us |
| 3. Build | We configure and test the system against your process — including the compliance limits above. | Us |
| 4. Carrier registration | Text and voice channels require per-business registration with the phone carriers. This takes days to weeks and cannot be shortened by us or anyone else. | Us, needs your business details |
| 5. Go live and run | We operate and maintain it. You get one screen and a person to call. | Us |
Step 4 is the one nobody warns you about. Any vendor who promises live text messaging in 48 hours is either skipping registration or does not know it exists.
A 20-minute conversation, no deck
Tell me what is actually breaking in your follow-up and I will tell you honestly whether this fits — and if it does not, I will say so.