Deals are rarely lost in the pitch. They leak.
Most agents and brokerages are not bad at selling. They lose business in the gaps between the selling — and the gaps happen at 9:40 at night, on the fifth follow-up, and eleven months after closing.
Six posts, stood around the clock
None of this is work you don't already know needs doing. It is work that only happens consistently when a system owns it instead of a person.
Answers every lead in seconds
New inquiries get a real reply immediately, day or night, in the channel they arrived through. It says plainly that it is an automated assistant and honors opt-out on the first request.
AutomatedRuns the follow-up that doesn't lapse
The full sequence runs on schedule instead of on memory — inside quiet hours for the person receiving it, and inside message-frequency limits.
AutomatedWakes up the database you already paid for
Past clients and cold leads get worked on a defined cadence rather than whenever someone remembers they exist.
AutomatedKeeps the pipeline honest
Records update, stages move, and nothing sits in the wrong column for three weeks quietly making your numbers wrong.
AutomatedTurns finished business into referrals
Review and referral requests go out at the right moment in the transaction, every time, without anyone having to feel awkward about asking.
AutomatedHands the real conversations to you
Anything regulated, anything about money, anything that needs judgment — it stops and hands off. That is the design, not a limitation.
Licensed humanWhat it will not do — on purpose
This list matters as much as the last one. It is the difference between automation that protects a license and automation that quietly risks one.
It does not practice real estate
Sentry performs administrative and marketing support only. Advising on price, negotiating, interpreting a contract, representing a party — all of it is done by your licensed professionals, under your license. Always.
It does not decide who gets housing
It does not screen, qualify, rank, approve, or select applicants for housing, and it is never used to determine eligibility for or access to a housing opportunity. Those decisions belong to people, inside your own compliant process.
It does not touch money
It never issues, confirms, or changes wiring or payment instructions, and never accepts financial instructions through an automated channel. Money questions stop and go to a human.
It does not pretend to be a person
Automated messages say they are automated and carry a working opt-out. No one is ever misled about who they are talking to.
It does not hold your data hostage
Your contacts and records stay in your system of record and stay yours. We run the machinery; you own the data and the results. If you ever leave, you leave with them.
A flat fee — never a piece of your deals
Setup, then monthly. That's the whole structure.
A one-time fee to build and configure it around how your practice actually works, then a fixed monthly fee to run and maintain it. Scope and price are quoted after a short conversation, because the honest number depends on how many people, channels, and systems it has to cover.
No figure is published here, and nobody should quote you one before they have looked at your operation.
Five steps, and one of them nobody warns you about
| Step | What happens | Who |
|---|---|---|
| 1. Discovery | We map your tools, your channels, and where business is actually leaking. | Us, with you |
| 2. Written scope | Scope, fee, and what is explicitly excluded — in writing, before anything gets built. | Us |
| 3. Build | We configure and test it against your process, including every guardrail above. | Us |
| 4. Carrier registration | Text and voice channels require per-business registration with the phone carriers. It takes days to weeks and cannot be shortened — by us or anyone. | Us, needs your business details |
| 5. Live, and run | We operate and maintain it. You get one screen and a person to call. | Us |
Step four is the one to listen for. Any vendor promising live text messaging in forty-eight hours is either skipping registration or doesn't know it exists — and you inherit that either way.
Twenty minutes. No deck.
Tell me what's actually breaking in your follow-up. I'll tell you honestly whether this fits — and if it doesn't, I'll say so.